Yulong Snow Mountain scenic spot "fast pass" into the "public hope" Lijiang wedding travel photography industry development "blocking point"

Yulong Snow Mountain Scenic Spot "fast Pass" into "public hope"

Lijiang wedding travel photography industry development "blocking point" one

About 80,000 pairs of guests came to Lijiang to take wedding photos in 2019

In 2023, there will be about 50,000 pairs of guests photographing wedding dresses in Lijiang

In the past five years, the average annual growth rate of destination weddings in Dali has reached 275%, the growth rate is the first in the country.

The number of wedding photography in Lijiang in 2023 decreased by 38% compared with 2019.

Lijiang wedding industry how to develop, here will be the "blocking point" analysis and interpretation.

Wedding travel photography industry in Lijiang more "heavy"

In 2019, about 289 wedding dress industry registered in Lijiang, shooting about 80,000 pairs, of which the average price of each pair is 10,000 yuan, driving the "food, accommodation, travel, shopping and entertainment" and other industries after landing in Lijiang, the average cost of each pair ranges from 5000-10,000 yuan, and the income is about 400-800 million yuan. The wedding dress travel industry has made an indelible contribution to the development of Lijiang tourism.

In the three years since the new coronavirus epidemic, the number of wedding photography industry registered in Lijiang has plummeted to more than 200 (incomplete statistics), and many brands are difficult to sustain, while the cost of obtaining customers is increasing year by year. In 2023, only 38,000 pairs were shot in Yulong Snow Mountain Scenic spot, and a total of about 50,000 pairs were shot, a decrease of 38% compared with 2019.

Lijiang wedding photography "feed" how many people

Yunnan Daily news: On January 28, 2024, the 2023 collective economic temporary worker wage payment ceremony was held at the foot of Yulong Snow Mountain in Jiazi Village, Dagu Township, Yulong County. On the same day, a total of 10.474 million yuan was distributed. Jiazi Village has 19 village groups, a total of 645 households 2,620 people. In 2016, Jiazi Village set up the village collective economy based Lijiang Ganzi Ganban wedding photography Co., LTD. Many villagers became company employees and provided photography services to tourists. After years of development, by 2023, the per capita net income of Jiazi Village will reach 28,000 yuan. "2023 is the best year for the company since its establishment 7 years ago, with a gross income of more than 20 million yuan." Relevant person in charge said.

In the ancient town of Lijiang, many people who cooperate with wedding photography also said: the most difficult epidemic in three years, many homestas, catering, transportation, flower shops, etc., rely on wedding shops to "feed". In 2023, the number of guests from wedding photography shops decreased by more than 40%.

Policies related to travel and shooting have been intensively introduced

According to International Business Daily: On June 17, Xiamen Municipal Bureau of Commerce and Municipal Bureau of Culture and Tourism jointly issued Several Measures to Promote the High-quality Development of tourism photography industry in Xiamen (2024-2026) In order to promote the development of tourism photography industry, Xiamen will strengthen the gathering of tourism photography talents, increase financing support, establish a list of "leading enterprises" in tourism photography, and provide convenience for "leading enterprises" to enter state-owned parks and scenic spots. It is allowed to enter and exit Gulangyu via the ferry terminal.

The relevant person in charge of the Service and Trade Office of Xiamen Municipal Bureau of Commerce said that the tourism measures introduced will promote the completion of the relevant goals of the "Xiamen City to promote the high-quality Development of the wedding Industry Action Plan (2022-2026)" on schedule, focusing on solving practical problems of enterprises. From the implementation of supporting policies, improving tourism facilities, expanding the tourism market, increasing financing support, and creating a development environment, we will strive to solve the resource bottleneck problems encountered in the development of tourism enterprises, and help the city's tourism enterprises to become bigger and stronger.

On June 27, the General Office of the Heilongjiang Provincial People's Government issued Notice No. 25 on the Implementation Plan of the "100-Day Action" for Summer Summer Tourism in Heilongjiang Province in 2024. Promote the development of the travel auction industry. Through ticket sharing, cooperative promotion, project cooperation and other ways, the introduction of head travel photography enterprises, the introduction of "art life, life art" Longjiang tourism new way, planning the immersive "Princess on the run" travel shooting scenes and topics, to create a number of theme travel shooting hot punch. [Leading unit: relevant municipal (local) people's governments (administrative departments); Cooperation units: Provincial Department of Culture and Tourism; Deadline for completion: continuous progress]

And Dali, which is adjacent to Lijiang, has also launched a series of policy support policies on wedding travel, and in the past five years, the number of destination weddings in Dali has increased by an average of 275% annually, the growth rate is the first in the country. (Source: Yunnan Daily March 16, 2023 Title: Dali launched the "Best love confession" immersion cultural travel experience new scene)

Yulong Snow Mountain Scenic spot "fast Pass" is "public hope"

In 2024, Mayor Li Gang stressed in the government work report that it is necessary to focus on the following nine aspects of work, and the third article to promote the high-quality transformation and upgrading of cultural tourism clearly pointed out that: promote and standardize the development of new formats such as cultural creation, script games, small theaters, and travel filming.

On January 30, 2024, the head of A Hui District of Gucheng District of Lijiang City clearly proposed in the "Government Work Report" 2024 key work tasks in 10 aspects of high-quality work: Create high-end tourism brands, improve the tourism industry access and exit mechanism, explore the implementation of "marriage registration + tourism", "scenic spot + tourism", "travel agency + tourism" model, create a 3A park marriage registration center, hold "Ancient city tourism season" activities, and create a number of "network celebrity card points".

It can be seen that the wedding photography industry has played an indispensable role in the high-quality development of cultural tourism in Lijiang.

A practitioner who did not want to be named said: although the number of shots has dropped sharply, but into the Jade Dragon Snow Mountain scenic spot to shoot wedding photos are still sought after by consumers, but at the same time, Lijiang wedding photography industry operators generally react in the peak season into the Jade Dragon Snow Mountain scenic area shooting waiting time is too long, resulting in a large number of customers complain and cancel subscriptions.

Research a number of wedding photography companies found that their guests in the Yulong Snow Mountain scenic spot generally shot two sets of clothes, a total of 2 hours, different from other tourists, but waiting for the time to enter the scenic spot is the same.

Many businesses said: I hope that the Yulong Snow Mountain scenic area management side to establish for the wedding photography industry can open "fast inspection, fast pass" to further support the development of the wedding industry.