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China Mobile Video Ring Back Tone Joins GSMA Foundry Project
At 2024 MWC Shanghai, China Mobile officially announced that its Video Ring Back Tone (VRBT) has joined the GSMA Foundry program as a project showcase. GSMA Foundry is a hub to drive cross-industry collaboration, innovation and business development for world-changing transformation. With GSMA Foundry, China Mobile Migu Co Ltd. will accelerate their global expansion of Video Ring Back Tone solutions, through multiple cooperation models including white papers, joint labs to promote Video Ring Back Tone technology and services worldwide, as well as lay a foundation for international standards of Video Ring Back Tone.
The AIGC (AI Generated Content) short film "Eight Immortals Crossing the Sea", -produced by Migu, will debut at MWC Shanghai and use AI Video Ring Back Tone to tell a story of "go global”.