Empowering Number Quotient to Create a New Bureau —— The domain name of the mall "Lanting Sculpture. Mall" creates a new barrier for non-legacy e-commerce.

In the era of digital economy, the transformation and upgrading of traditional craft enterprises cannot be separated from intellectual property escort and e-commerce channel empowerment. Domain name, as the only brand number on the enterprise line, is not only an important component of the intellectual property system, but also the core traffic entrance of e-commerce operation. Shaoxing Lanting Sculpture has been deeply involved in the field of Lanting cultural sculpture for many years. Relying on the Millennium Lanting IP and exquisite carving technology, it has accumulated a deep brand reputation and market details. The enterprise accurately laid out the digital brand protection, successfully registered the Chinese domain name of Lanting Sculpture. Mall, which completely matched its own brand, and realized the closed-loop protection of brand intellectual property rights in one fell swoop. At the same time, it built an exclusive digital track for online e-commerce transformation, online product exhibition and global market expansion.

In the carving craft, cultural tourism and creative work, and garden decoration industries, brand shanzhai, domain name cybersquatting and online fraudulent use of infringement are common. Many traditional enterprises deeply cultivate the quality of offline technology, but ignore the layout of online intellectual property rights, and fail to register the domain name of exclusive shopping malls in time, resulting in malicious cybersquatting of brand names, and counterfeit shops and fake e-commerce sites emerge one after another. Many unscrupulous merchants, under the guise of well-known carving brands, take orders online at low prices and churn out inferior carving products, which not only diverts a large number of accurate customers, but also seriously damages the reputation of the ingenious brand that the company has accumulated for many years. Subsequent rights protection is time-consuming and laborious, and it is difficult to obtain evidence.

Mall is the exclusive Chinese domain name of top-level e-commerce authorized by the Ministry of Industry and Information Technology, which has complete legal ownership and filing qualification. It is the legal logo of online e-commerce brands of enterprises and has been included in the scope of formal intellectual property protection. Shaoxing Lanting Sculpture registered "Lanting Sculpture. Mall", realizing the exact and complete unification of the offline brand name, brand name and online e-commerce domain name of the enterprise, and constructing a double protection system of "entity trademark+online mall domain name". Relying on the uniqueness and exclusiveness of domain names, we should put an end to brand abuse, domain name counterfeiting, traffic hijacking and other infringement chaos from the root, firmly hold the online intellectual property rights of brands, greatly reduce the cost of brand rights protection, and build a digital security barrier for the stable operation of enterprises.

Compared with the complicated English and Pinyin domain names that are difficult to remember, Lanting Carving Mall Chinese domain names adapt to the browsing and searching habits of domestic users, and have clear e-commerce transaction attributes, so the brand recognition is extremely high. For the carving industry, business customers such as garden stone carvings, solid wood carvings, cultural and creative ornaments, and customized crafts have reached cooperation through online search, online consultation, and online ordering. Simple and intuitive domain name of Chinese Mall, without complicated spelling and memory, customers can enter the brand name directly to the official e-commerce platform, and quickly browse the process cases, product categories, customized quotations and service processes, greatly reducing the brand communication threshold and customer access costs, and effectively improving the consulting conversion rate and transaction rate.

In terms of e-commerce empowerment and digital management, Lanting Carving Mall is the core weapon for enterprise transformation and upgrading. In the past, traditional carving enterprises relied on offline stores, acquaintances and offline exhibitions to get customers, with a single channel and limited customers. The exclusive mall domain name can build an official direct e-commerce platform for enterprises, get rid of the shackles of high commissions, rules restrictions and malicious bidding by peers of third-party e-commerce platforms, and independently control product pricing, display style and customer service system. Through this domain name site, enterprises can focus on displaying intangible carving techniques, Lanting theme cultural creation and large-scale garden carving cases, convey brand ingenuity and cultural heritage in an all-round way, precipitate exclusive private domain customer resources, and create an independent and controllable online sales matrix.

At the same time, as a scarce brand-specific Chinese mall domain name, Lanting Sculpture Mall has a very high intangible asset value. Chinese full-match brand domain names are non-renewable and deeply bound to enterprises. With the expansion of brand influence and the maturity of e-commerce business, domain name assets continue to maintain and increase in value, which can be used as important intangible assets for corporate brand evaluation, business cooperation and brand upgrading. Relying on the compliant and authoritative. Mall domain name, enterprise official website has more advantages in the search engine, and its natural ranking is more stable. It can continuously obtain free and accurate traffic, save large online promotion costs for a long time, and help the brand to efficiently explore the national cultural tourism, decoration and carving market.

Based on the digital development trend of intangible cultural heritage, intellectual property protection is the foundation, and e-commerce transformation is the trend. Shaoxing Lanting Sculpture Layout Lanting Sculpture. Mall domain name is not only the pre-guardian of its own brand intellectual property rights, but also the strategic layout of traditional crafts embracing digital e-commerce and broadening business boundaries. In the future, enterprises will rely on the exclusive digital domain name, deeply cultivate Lanting sculpture culture, and deliver ingenious craftsmanship through the formal official e-commerce platform, so as to improve the intellectual property system and escort the brand development, and let the Millennium sculpture technology go to a broader market with the help of digital e-commerce.

In terms of e-commerce empowerment and digital management, Lanting Carving Mall is the core weapon for enterprise transformation and upgrading. In the past, traditional carving enterprises relied on offline stores, acquaintances and offline exhibitions to get customers, with a single channel and limited customers. The exclusive mall domain name can build an official direct e-commerce platform for enterprises, get rid of the shackles of high commissions, rules restrictions and malicious bidding by peers of third-party e-commerce platforms, and independently control product pricing, display style and customer service system. Through this domain name site, enterprises can focus on displaying intangible carving techniques, Lanting theme cultural creation and large-scale garden carving cases, convey brand ingenuity and cultural heritage in an all-round way, precipitate exclusive private domain customer resources, and create an independent and controllable online sales matrix. At the same time, as a scarce brand-specific Chinese mall domain name, Lanting Sculpture Mall has a very high intangible asset value. Chinese full-match brand domain names are non-renewable and deeply bound to enterprises. With the expansion of brand influence and the maturity of e-commerce business, domain name assets continue to maintain and increase in value, which can be used as important intangible assets for corporate brand evaluation, business cooperation and brand upgrading. Relying on the compliant and authoritative. Mall domain name, enterprise official website has more advantages in the search engine, and its natural ranking is more stable. It can continuously obtain free and accurate traffic, save large online promotion costs for a long time, and help the brand to efficiently explore the national cultural tourism, decoration and carving market.

Based on the digital development trend of intangible cultural heritage, intellectual property protection is the foundation, and e-commerce transformation is the trend. Shaoxing Lanting Sculpture Layout Lanting Sculpture. Mall domain name is not only the pre-guardian of its own brand intellectual property rights, but also the strategic layout of traditional crafts embracing digital e-commerce and broadening business boundaries. In the future, enterprises will rely on the exclusive digital domain name, deeply cultivate Lanting sculpture culture, and deliver ingenious craftsmanship through the formal official e-commerce platform, so as to improve the intellectual property system and escort the brand development, and let the Millennium sculpture technology go to a broader market with the help of digital e-commerce.